This year International Data Corporation (IDC) According to the data, smartphone sales have declined. Apple, on the other hand, is among the companies not affected by this decline. This decline is expected to continue into next year. However, Apple decided to take a risky move. In previous years, suppliers were at least 75 million iPhone orders Apple increased that number for the first time last year. Despite reports that sales may fall as early as this year, the company iPhone 14 sales decided to take the risk.
Apple is taking risks on iPhone 14 sales
Although Android phone makers sell more smartphones, Apple climbed back into second place last year. On the other hand, the effect of the contraction of the world market is great. Despite this contraction, Apple increased its production volume last year.
According to the leak that appeared this year, the company again 90 million iPhones produced will do. In fact, according to the news that appeared earlier, this Apple figure 95 million That was what was being talked about. However, according to the latest information from Bloomberg, the shipment amount will be the same as last year.
IDC, on the other hand, revealed in its June 1 survey that smartphone sales are on a downward trend this year. Accordingly, the global smartphone market is expected to shrink by 3.5% in 2023. Despite all this declining signal, Apple decided to produce the same amount as last year.
In this sense, it turned out that Apple does not have many negative expectations for iPhone 14 sales. Despite the expected decline last year, however, Apple took a big risk. This year, Apple continues on its path without increasing its target. According to the leak from the company, the fact that Apple will produce 90 million iPhones is due to the expectation that the sales of the iPhone 14 will be at the level of the iPhone 13.
According to the latest information, Apple is moving to a new strategy with the iPhone 14 series this year. In this sense, there will be a much bigger muscle difference between the iPhone 14 Pro series and the iPhone 14 and Max.
Accordingly, Apple will include the A15 Bionic processor in the iPhone 14 and 14 Max models. Professional models will have the new A16 Bionic processor. It is also among the theories that the global chip crisis had an impact on this interesting decision.
As you know, Apple will be removing the notch on Pro models this year. In this sense, the company aims to make the Pro design different both on the camera and on the front in terms of design.